![]() ![]() Knowing how little ideas start becoming trends or widely known subjects is key if you want to build a product or become the CEO of a startup. "If you want to bring a fundamental change in people's belief and behaviour… you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured" - Malcolm Gladwell. ![]() It is not affiliated with the original author in any way) (Note: This summary is wholly written and published by Abbey Beathan. Gladwell is here to find a pattern and describe how and why does this happen. Similarly, how an epidemic or a trend spreads happens out of the blue. He describes how even little things, can evolve and become something huge. Malcolm Gladwell believes there is a tipping point, a certain moment when an idea, trend, social pattern reaches a specific stage where it spreads like wildfire. ![]() )īestselling author Malcolm Gladwell is here to teach you the mysterious sociological changes that describe common life situations and reveal their patterns. ![]() (Disclaimer: This is NOT the original book. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - Book Summary - Abbey Beathan ![]()
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